Sellers & owners
The price is the headline. The proceeds are the decision.
Most sale costs land between 8% and 10% of the price before payoff. Every recommendation here is measured against what you actually keep.
The approach
Four decisions, in order
Price against closings
A pricing range with the tradeoff stated at each point in it, built from the comparable sales that actually closed near you.
Prepare only what pays
Repairs that remove a buyer objection protect the buyer pool and the appraisal. Cosmetics past the ceiling of the block rarely return their cost.
Position and expose
Photography, copy, timing and syndication — so the property reaches the buyers who can actually transact on it.
Negotiate to net
Price is the headline; proceeds are the decision. Payoff, commissions, transfer taxes, concessions and repairs all move the real number.
Start